In direct sales it is important to follow-up with your leads. Leads can be potential customers or potential business partners. It is important to find a way you can follow-up with these leads and stay in touch so that they come to you should they ever change their mind. There is a difference in following up and pestering the person or following up and spamming the person. One way you can follow-up is to mail brochures to your customer list. Most customers will not buy every campaign, however if they do not have a brochure then they are less likely to buy from you. In Avon, we have new brochures every two weeks. You will have customers that buy every month, every few months, and some that only buy once or twice a year, but bottom line they can’t order from you if they don’t have a brochure with your information. Customers like to see what items we have to offer at certain times of the year and new items are constantly coming out for our customers to purchase. Not everyone wants to look online, so mailing brochures can be a good way to gain customers and maintain those that you aren’t seeing on a consistent basis. Of course the phone, text, email, and social media can all be used to follow up as well. It is good practice to follow up and contact your leads list every once in awhile to see if you can do anything for them. There are many other videos and articles out there on the importance of following up and I just wanted to put out there that I do agree that follow up is important no matter how you choose to do it or how often you do it.
Build Your Who Do You Know List FROGS:
Make a list of these people whether you think they will be interested or not. You may be surprised by how many names you can come up with. Avon recommends challenging yourself to come up with 50 names to start.
- Organizations–clubs, school, work, etc.
- Geography–Neighbors–places you go (grocery store, bank, post office, etc)
- Social Media Connections
I bet you if you made a list of your network in all of these points of contact, you’d be surprised how many names you can actually come up with. You can do the list at any point in your business. The key once you’ve made the list is to start contacting people to let them know you are an Avon Rep (or in whatever business you are in). Some will, some won’t, oh well onto the next! Good motto to remember when people tell you they are not interested. Just because they are not interested at first does not mean they will never be interested. Being in business for five years I have come to realize this a few different times.
How do you spend your weekends? Are you in direct sales? Then, your weekends can be a prime time to work your business. I know for me I spend most weekends working my business, in fact it is the most time that I have to work the business. I usually do vendor shows on the weekends during peak season and then I also use that time to try to grow my online presence. During the week, I do not always have time to write up a blog post or schedule social media posts, so on the weekend is my prime time to do those things.
Tips for working your business on the weekends:
- Hold parties (home or online)
- Meet with clients you can’t reach during the week
- Work on your online marketing
- Vendor Shows
- Yard Sales
- Prospecting time looking for new clients and representatives/consultants
Here is a video that I made talking about this topic on Periscope and the replay is on my YouTube channel. If you are on Periscope (Live Streaming Video App) you can follow me @amandabeautytip.
Here is my YouTube video on the subject:
I received these tips from the Campaign 10 What’s New Demo Book for Avon. Some of these tips may be applicable to other businesses as well. Thanks for reading! To view the Campaign 10 What’s New online Click Here The tips are on pages 28-29.
- Add a link to your eStore on all of your Social Media Outlets. Be careful on certain platforms that have rules about not using the platform solely for business.
- For Facebook you want to add to your About Section that you are an Avon Ind. Sales Rep with your link (or with your current business if it’s not Avon with a link). You also want to create a Business Page and use that for business posts. You can then share from your business page to your personal page just do not overwhelm your personal friends with business posts.
- For Pinterest the best thing to do is to create a Pinterest for Business account to pin business related items including products. You can have a separate Pinterest for Business account using a business email and then follow that account with your Personal Account and pin from time to time your Business account pins to your personal account. Just be mindful Pinterest does not want us using personal accounts to promote businesses so it needs to be done discreetly. You can also encourage your friends to follow your business accounts as well.
- For Avon, have your automated email system turned on so that customers that enroll will receive special offers. Some customers do not like the frequency these emails are sent out, however serious online shoppers will be used to it as I have subscribed to other retail outlets and they send out emails just as often and subscribers can always unsubscribe. In four years selling I’ve only had a handful of people unsubscribe from getting the emails. Better to have it turned on then off, because it reminds subscribers you are still there and there is sometimes online exclusive offers that they won’t find out about otherwise. If you are not with Avon and reading this, then there are ways to use email to get customer attention. You can send out newsletters or informational emails to let customers know of the latest products. There are some great email programs out there some of which let you set them up to be automated.
- Personalize your Avon eStore by going to youravon.com>>web office>>eStore>>edit eStore A main way to customize it is to add to the About Area and update with a personal picture.
- Add website information to all business materials–brochures, cards, etc.
- Use the Social Media center to share to Facebook, Twitter, Pinterest. You can get there from youravon.com>>web office>>Social Media center (This center has posts that Avon has done all the work for you and all you have to do is share them).
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Does it ever seem like there is enough time?
Something that I have found while being in business for myself is that it seems like there is never enough hours in the day to get things done the way I want to get them done. Between working full time, personal life and daily activities, and trying to do activities to grow my business I always run out of time. It is very hard to focus and stick to getting done what you want to get done. How can you fix this?…
How to set goals, deadlines, and make priorities
The first things to do are to make a list of things you need to get done. It can be things in your business and in your life. Many people recommend doing this activity on a weekly basis. Sit down and write out what needs to be done for the week and what you’d like to get done. The next step is to put those activities into a schedule of deadlines for them to get done. Things that are set in stone like work, appointments, etc will all have their set times, so start with those. Then, look at what is left on your list and schedule a time and day to do it as if it is an appointment. Calendars are great for this and daily planners. You can even use a phone calendar or calendar such as Google Calendar so that you can set reminders for yourself. When setting out your schedule, be sure to prioritize and start with the things that are most important.
Stick to it no matter what
The most important tip in all of this is once you make your schedule, you have to stick to it. Sometimes life will get in the way and there is nothing you can do to control that, but if you have things that you CAN control, then make sure to stick to the schedule that you set for yourself so that you can get your tasks done in an efficient manner.