How to Sell Fragrances…

First and foremost, fragrance is one of our toughest items to sell straight out of the book or off the internet. The number one reason for this is people want to smell it and sample before they buy. Some customers have bought certain fragrances before and you will be asked about them. Some of them are still around and some of them of our not. What follows is some tips on selling fragrances to your customers. I hope you find them helpful. If you do, then please do share with your teams and people you know in the fragrance industry.

  1. Take advantage of the scented pages in the Avon brochure to share the fragrances with the customers.
  2. Samples. Look for samples in the What’s New booklets of new fragrances as well as sample packs.
    1. Liquatouch samples–wipe with fragrance that you can wear the fragrance
    2. Discovermore cards–Lift and smell cards–lift it up and smell the scent, some bigger cards in packs of 5 or some six samples to a card and two cards to a pack (12 samples)
    3. Make your own samples from a demo bottle. Many ways to do this (cotton ball, rose petals from $ store are two of the most common ways)
  3. Buy a demo bottle that you can use to demo to everyone that you come across (current customers, potential customers, events, people you know, etc)
  4. Take advantage of Stock up incentives if you think you can sell the fragrance and have the money to do the stock up

Bottom line: People want to see, touch, and smell fragrances before they will buy them. A the very least, scent samples are important to get your customers to buy fragrances.

Check out page 4 of the Avon Campaign 9 What’s New and the Avon Campaign 17 What’s New for more tips on selling Fragrances. What’s New prices are for current representatives. Not a representative yet? Join the Avon Family today for just $15!

Following is my video on the topic…Thanks for watching! Like, share, subscribe! Feel free to comment your fragrance selling tips below on this blog post and/or on my YouTube video. Thanks for following me!

How to Sell Makeup

Here are some basic tips for selling makeup and growing your color sales:

  • Remind customers of the 100% money back guarantee–Avon prides itself on this guarantee and as an Avon Representative you really need to honor the guarantee to have optimal customer satisfaction. Customers are more likely to trust you and order from you when they know they can return something they do not like and get their money back or get credit for their next order. I rarely have customers return, but all of my customers know they can return and so far everyone has been fine with a credit for their next order so I still have them as a customer. Online direct delivery customers must ask Avon themselves for a return as it is like any other company you buy online from and you must deal with the company itself, however the representative may be able to help if needed.
  • Use samples when available–Samples of foundations, eyeshadows, and lipsticks can be very beneficial to your business. Customers want to know the shade fits them and samples can let them try before they buy. Just make sure to follow up on the samples that you give out to customers and potential customers to get the full size sale.
  • Use demo products to show to your customers and sell on hand–This is especially important when new products come out. You are able to demo or show the product to the customer to get them excited about the product and then either sell it on hand to them right then and there or take the order if you are using the product solely for demo purposes.
  • Wear the makeup yourself and show others–I always wear Avon makeup. When someone compliments you on your lipstick shade then make sure you mention it’s Avon and that can be a great conversation starter. The other thing that some representatives do is create videos where they show customers and potential customers certain makeup looks and what products were used to create those looks.
  • Take advantage of what Avon provides you along the lines of Get the Look videos and brochure pages–many times Avon will state what a model is wearing in the brochure and you can use this to sell certain looks to your customers right from the brochure. There is also a lot of videos on the Avon Products YouTube channel that show makeup looks and some are even right on your eStore and in the Social Media Center for you to share with your customers. When people see something they like or a trendy look that they can get with certain products they are more likely to buy makeup from you.
  • Educate customers on when to replace certain products–there is a lot of information on this topic out there on the web. The basic rule is we should update our makeup quarterly with the seasons, but some things can last a year or more. Also, whenever you are sick you should replace your makeup with new products so you don’t spread the infection. Here is my article on the topic
  • Offer trade in incentives when your customers trade in old makeup–depending on your earnings level and budget, one idea to grow sales is to offer an incentive to your customers to replace their old makeup Avon or not with your Avon products. This is a win-win because the customer gets a discount and you get orders and customer loyalty, just make sure you don’t cut too much into your sales profits.
  • Know Avon USA’s Stance on Animal Testing and Product Safety–Both of these stances from Avon Corporate are available on their website. Avon DOES NOT Contain lead in the lipstick and DOES NOT test on animals except where required by law (which it is not required by law for the USA, but Avon is also working to end ALL animal testing in countries where it still happens).

Watch my video on the topic:

 Not a representative yet? Join the AVON Family today

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Campaign 8 2015 What's New

How To Sell Skincare

Campaign 7 2015 What's New

For this topic, I used the Campaign 7 2015 What’s New Demo Catalog to get a lot of my information. These catalogs are for representatives only. Not a rep yet? Join the AVON Family today by clicking here!

Basic Tips:

  • Get your customers onto a regimen–cleanser, treatment, day cream, night cream, and eye cream
  • Take advantage of the skincare quiz Avon provides and the ANEW Skincare directory that is in every brochure to find the regimen that best fits the needs of your customers
  • Invest in Demos and Samples–when customers can try then they are more likely to buy
  • The best deals for stocking up on Skincare Samples is to use Sample Bundles and Sample Deals that are found in the What’s New Catalogs for Representatives or only get samples as needed by customer request
  • Samples and Travel Size Minis are available in many of our skincare products so offer to get these for customers to try before they purchase the full size regimen
  • Invest in Stock Up Incentives (if you can afford)–when customers can buy right then, Skincare can be an impulse buy.
  • Remind customers of the 100% money back guarantee, if they do not like it, then they can return it and you can get credit back for the item(s) in order to return the money to the customers and not owe AVON
  • Start looking for the Skincare Bulletins with Campaign 18 2015 in both the What’s New Catalogs and Brochures

Regimen Order:

  1. Cleanse
  2. Treat with specialized treatment products
  3. Moisturize AM and PM
  4. Eye Cream

Ideas to Grow Skincare Sales:

  • Host a Skincare Brunch, Lunch, Dinner, or Party to share the AVON Skincare with potential customers and current customers
  • Use AVON’s Social Media Center to Grow Skincare Sales by sharing products on Social Media
  • Have Samples of the newest Skincare Products when they are released and give them out to your skincare customers and potential skincare customers

Watch my YouTube Video on the subject:

Visit My Representative Center for More Tips
Visit My Discover Skin Care Area for Everything Skin Care

Using the What’s New for Sales Tips

AVON Campaign 5 What's New 2015Did you know you can use the What’s New Book for Sales Tips? Think of the What’s New Demo Book as a magazine for representatives. Not only will it show you all of the upcoming products and give you a chance to order them ahead of the customer brochure, but it also has sales tips, recipes, and other information that you might find useful. This blog post and the video I made to accompany it focus on how you can take advantage of the sales tips in the What’s New. For Campaign 5 the main product was the Winged Out Mascara so most of the tips focused on selling makeup and mascara. One awesome one with the mascara is a trade in program where you offer a discount to your customers that trade in their old mascara to get the new one or a new one depending on when you run the special. Or maybe you run the special all the time and try to remind customers every three months to replace their mascara or with the seasons or something along those lines. There is also mention of how customers or yourself can use the Virtual Makeover tool that is on our eStore websites that customers can shop. Upload a photo of yourself or have the customer upload a photo of herself and then play around with the makeup palette to create a look and then order the makeup straight from the tool. And of course there is tips on the Social Media center which is becoming more and more of a focus for representatives to take advantage of Social Media and the center that Avon offers for you. In the video I also mention how you can use the Did you Know facts that are posted to your advantage and I show you the Sterling Silver pouch that comes with most of our Sterling Silver products. I also mention the Get the Look that was in this What’s New for some of the Mark. Products. Overall, look through every What’s New to see what tips are available to you and many of them can be used in your Avon business on a daily basis when growing customers and leadership. Below is my video on the topic: