Take note. Samples Sell. People LOVE to try before they buy! Especially with cosmetics, skin care, fragrance, home fragrance, and food products people want to know that they will like the product. Something that sets direct sales consultants apart from other companies and even sometimes representatives apart from other representatives is samples. When people can try before they buy they are more likely to like the product and buy it. If you aren’t doing it with samples, then do it with demonstration products. If you are on the fence about investing in samples and demos then hopefully this video and short post will convince you otherwise. Thanks for watching/reading!
In direct sales it is important to follow-up with your leads. Leads can be potential customers or potential business partners. It is important to find a way you can follow-up with these leads and stay in touch so that they come to you should they ever change their mind. There is a difference in following up and pestering the person or following up and spamming the person. One way you can follow-up is to mail brochures to your customer list. Most customers will not buy every campaign, however if they do not have a brochure then they are less likely to buy from you. In Avon, we have new brochures every two weeks. You will have customers that buy every month, every few months, and some that only buy once or twice a year, but bottom line they can’t order from you if they don’t have a brochure with your information. Customers like to see what items we have to offer at certain times of the year and new items are constantly coming out for our customers to purchase. Not everyone wants to look online, so mailing brochures can be a good way to gain customers and maintain those that you aren’t seeing on a consistent basis. Of course the phone, text, email, and social media can all be used to follow up as well. It is good practice to follow up and contact your leads list every once in awhile to see if you can do anything for them. There are many other videos and articles out there on the importance of following up and I just wanted to put out there that I do agree that follow up is important no matter how you choose to do it or how often you do it.
For more tips like this one you can visit my Tip Tuesday category, Representative center, and New Representative center.
Build Your Who Do You Know List FROGS:
Make a list of these people whether you think they will be interested or not. You may be surprised by how many names you can come up with. Avon recommends challenging yourself to come up with 50 names to start.
- Organizations–clubs, school, work, etc.
- Geography–Neighbors–places you go (grocery store, bank, post office, etc)
- Social Media Connections
I bet you if you made a list of your network in all of these points of contact, you’d be surprised how many names you can actually come up with. You can do the list at any point in your business. The key once you’ve made the list is to start contacting people to let them know you are an Avon Rep (or in whatever business you are in). Some will, some won’t, oh well onto the next! Good motto to remember when people tell you they are not interested. Just because they are not interested at first does not mean they will never be interested. Being in business for five years I have come to realize this a few different times.